One video that plays differently for every viewer.
Flow Builder is the canvas where your story branches. Connect scenes, add decision points, and let each viewer's data or in-video choices decide what plays next. You see the whole storyboard. Every viewer sees only the path that fits them.
Branch by data, or by choice.
A decision node reads a viewer variable, their plan, their tier, their numbers, and routes the flow. Or it waits for a tap inside the video and follows the viewer's answer. Both live on the same canvas, and they can chain.
- Route by any variable your data feed provides
- Route by buttons the viewer taps mid-video
- Combine data checks and choices in one flow
High performers hear one story. Strugglers hear another.
Take a sales performance review. One flow greets every rep by name, then a decision node checks quota attainment. Reps above target get the congratulations scene and next quarter's stretch goals. Reps below it get an encouraging recap and a coaching offer. One release, and every conversation is the right one.
Complex storyboards stay legible.
Scene, decision, and code nodes snap together on one canvas, with every connection visible. Dead ends stand out before they ship: a flow releases when its paths connect, so no viewer ever falls off the story.
From storyboard to release.
- 1
Lay out the scenes
Drop scenes on the canvas and draw the connections between them.
- 2
Add decisions
Insert decision nodes that read viewer variables or in-video choices.
- 3
Release once
Publish a single flow. Every viewer walks their own path through it.
Flow Builder questions, answered.
Storyboard your first branching video.
Bring one use case and the data fields you already have. In one working session we will sketch a flow that talks to every viewer differently.