Place Exchange
Monetize your screens with programmatic OOH demand.
Connect your OmmaSign network to Place Exchange, the programmatic exchange for out-of-home, and open your ad slots to demand from the major DSPs, with audience targeting and per-play measurement built in.
Programmatic demand for the screens you run.
Place Exchange runs a supply-side platform (SSP) for out-of-home and digital out-of-home media. It connects screen inventory to the major demand-side platforms, so advertisers can buy OOH the same programmatic way they buy online, mobile, and social, with audience targeting and measurement attached.
Wire your OmmaSign network to Place Exchange and the ad slots in your playlists become sellable programmatically. You keep editorial control, your content runs through OmmaSign as always, and unsold slots fill with programmatic demand instead of going dark.
Built to monetize a screen network
Turn the inventory you already run into a programmatic revenue stream, without giving up control of what plays.
Programmatic demand on tap
Connect your OmmaSign screens to Place Exchange and open them to bids from the major DSPs.
Fill unsold slots
Open ad slots backfill with programmatic demand automatically instead of running empty.
Audience-based selling
Sell by audience segment, location, and daypart: not just by screen.
Per-play measurement
Reach, frequency, and impressions are reported per play, the way digital buyers expect.
Editorial control
Set price floors, block categories, and approve what's eligible to run on your screens.
Guaranteed + open exchange
Run programmatic guaranteed deals and open-exchange demand side by side.
From playlist to paid, in three steps
Connect once, set the rules, and demand flows into the slots you make available.
- 1
Connect and set inventory
Link your OmmaSign screens and available ad slots to Place Exchange, and define sellable slots, price floors, and the categories you'll allow.
- 2
Open to demand
DSPs bid on your inventory programmatically through Place Exchange.
- 3
Measure and get paid
Per-play reporting tracks delivery; you earn on the slots that fill.
Monetize the screens you already run.
Your OmmaSign content plays as always; the open ad slots around it earn programmatic revenue through Place Exchange.
- Open your ad slots to the major DSPs through one exchange.
- Unsold slots fill with programmatic demand instead of going dark.
- Sell by audience, location, and daypart.
- Per-play reporting: reach, frequency, and impressions.
- Keep editorial control with price floors and category blocks.
- Programmatic guaranteed and open-exchange demand together.
Connect it to OmmaSign
The Place Exchange integration is available to OmmaSign network operators who want to monetize their screens programmatically. Tell us about your network and inventory and we'll help you scope and enable it.
Turn screen time into revenue.
Connect your OmmaSign network to Place Exchange and open your inventory to programmatic out-of-home demand.
OmmaSign integrates with the Place Exchange programmatic out-of-home exchange. Place Exchange is a trademark of Place Exchange, Inc. (a Broadsign company). Integration scope and availability may vary by deployment.