Case studyThe world's largest smart-signage network, run from one cloud.
Turkcell rebuilt the in-store experience across its entire retail network, every screen publishing live, interactive content managed from a single OmmaSign workspace.
- Telecom
- Nationwide
- OmmaSign
- 12,000
- Screens managed
- 2,000+
- Stores connected
- 99.93%
- Uptime
- 10+
- Years in production
Modernise 2,000 stores without losing control.
Turkcell set out to build what it called the world's biggest smart digital-signage project, and to run all of it from one place.
To stay ahead in a competitive market, Turkcell wanted to modernise the in-store experience across its entire retail network at once. Doing that across thousands of screens raised four hard problems:
What had to be solved
- 1
Centralised management
Coordinate content across 12,000 screens in 2,000+ stores nationwide, from a single team.
- 2
Dynamic, interactive content
Push promotions, product info and live data to every screen and update it in real time.
- 3
Integration with existing systems
Work with the AMS stack, cameras, IoT devices and other marketing tools already in the stores.
- 4
Plug-and-play operation
Stay simple enough for store staff to run with minimal technical expertise.
One platform, every screen, updated in real time.
Turkcell deployed OmmaSign's cloud signage platform across the whole network and tackled each challenge directly.
How OmmaSign delivered
- 1
Cloud-based central management
Schedule and manage content across every screen from one workspace, keeping messaging consistent everywhere.
- 2
Interactive apps and touch screens
Smart displays support touch and dynamic app content for an in-store online-shop experience. Turkcell's own teams build and ship their own apps, no help from Omma needed.
- 3
Real-time updates with proof of display
Content changes land instantly, with live reports and proof of display confirming every promotion ran when and where it should.
- 4
External data integration
Signage adapts to live inputs like weather or traffic, so the right message shows at the right moment.
- 5
Works with any marketing tool
The system plugs into AMS, cameras and IoT devices, supporting Turkcell's marketing activity without limits.
A new standard for retail telecom.
The project set a new benchmark for in-store customer engagement, and delivered on every front.
The outcomes
- 1
98.4% support independence
Turkcell's own teams resolve 98.4% of tickets without ever contacting OmmaSign support.
- 2
800K+ customers served
Interactive campaigns reached more than 800,000 customers and drove over 300,000 engagements.
- 3
One operator runs it all
Single-operator efficiency: one person manages live content across the entire screen network.
- 4
A new revenue channel
Programmatic advertising turned the signage network into a revenue-generating platform.
- 5
Chosen again for 2025
Turkcell reselected OmmaSign for its next-generation 2025 store concept.
During Ramadan, Turkcell ran a geolocational campaign that reminded customers of local iftar times based on each store's location, timely, relevant signage at national scale.
Powered by OmmaSign, the Turkcell project stands as a pioneering example of how digital signage transforms the retail experience, and a new standard for retail telecommunications worldwide.
A new benchmark for in-store customer engagement, and a new standard for retail telecommunications worldwide.
The Turkcell × OmmaSign digital-signage project
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