Case studyReal-time menus, on every screen Domino's runs.
Since 2019, OmmaSign has kept Domino's menu boards live and in sync across every store in Turkey, with prices that update automatically straight from Domino's ERP.
- Quick-service restaurants
- Nationwide
- OmmaSign
- 1,200+
- Screens managed
- 431
- Stores connected
- 95%
- Uptime
- 97%
- Support independence
Keep every menu board in sync, even when the network drops.
Domino's needed unified menu content and the right local prices on multiple boards in every store, updated in real time and resilient to patchy connectivity.
Running live menus across hundreds of stores raised three hard problems:
What had to be solved
- 1
Synchronisation
Multiple menu-board screens per store, all showing unified content with the correct local pricing.
- 2
Technical complexity
Platform-agnostic, real-time content management that keeps running offline during network outages.
- 3
Dynamic pricing
Instant price updates across every location, driven automatically rather than edited by hand.
A cloud platform built for thousands of always-on screens.
OmmaSign runs Domino's signage on a true SaaS, microservices architecture, wired into their ERP and resilient by design.
How OmmaSign delivered
- 1
True SaaS, microservices architecture
Cloud scalability and agility that keep pace as the screen network grows.
- 2
Offline-first with auto-update
Screens keep playing and self-update even on poor connectivity, so a menu board is never blank in front of a customer.
- 3
ERP-integrated pricing
Prices update automatically across every location the moment they change in Domino's ERP.
- 4
M2M orchestration and segmentation
Synchronised content across screens and IoT devices, autonomous playlists, all run by a single operator.
Lower costs, near-total uptime, run by one operator.
The platform removed agency overhead and put control in Domino's hands, across the whole country.
The outcomes
- 1
No agency, lower cost
Eliminated agency dependencies and recurring content-production costs.
- 2
Faster time to market
Pricing changes and promotions go live the moment they're ready, not on an agency's schedule.
- 3
Run by one operator
A single operator manages the entire screen network, with content and playlists kept in sync automatically.
- 4
Nationwide control
Unified management across 81 cities lets Domino's act and respond fast, everywhere at once.
Since 2019, OmmaSign has kept Domino's menus accurate and live across Turkey, turning a fragmented, agency-dependent setup into one platform the team runs itself.
Real-time menus on every screen, priced straight from the ERP, run by a single operator.
The Domino's × OmmaSign signage project
See OmmaSign running on your screens.
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