Case studySegmented pricing from one video, on every KFC screen.
KFC shows the right prices in every branch from a single video output, with price points managed in a simple spreadsheet and content running across whatever displays each location uses.
- Quick-service restaurants
- Multi-platform
- OmmaSign
- 500+
- Screens managed
- 100+
- Stores connected
- 98%
- Uptime
- 5+
- Years in production
Show the right price in every branch, from one system.
KFC wanted holistic dynamic price and content management: the right prices in every branch segment, driven from a single video output, on a mix of display hardware.
Doing that across branches and device types raised three problems:
What had to be solved
- 1
Segmented pricing
Different prices across branch segments, each shown correctly on the right screens.
- 2
A single video output
Command every segment from one video, rather than producing one video per segment.
- 3
Many device types
Manage signage content consistently across a diverse range of display platforms.
Price points in a spreadsheet, painted onto one video.
OmmaSign worked from KFC's own designs, videos and pricing, and wired it all into the Scene Designer.
How OmmaSign delivered
- 1
HTML overlay and Scene Designer
Price points are defined per segment and laid over the base menu video as an HTML overlay.
- 2
Spreadsheet-managed prices
Those price points are managed in a familiar Excel-style spreadsheet, no design tools needed.
- 3
Location-aware visuals
Visuals are positioned by location, with promotional products surfaced at the right branches.
- 4
Multi-platform deployment
SoC displays and player devices were matched to each location's needs.
One video, every price, lower cost.
A single video now drives every segment's pricing, cutting production cost and effort.
The outcomes
- 1
One video for every segment
A single, reusable video replaced the need for a separate video per segment.
- 2
No re-rendering on price changes
Prices shift without re-rendering the video, cutting both cost and labour.
- 3
Runs on hardware they owned
Used across devices already in inventory, with the freedom to add WebOS, Samsung, Windows or Philips.
- 4
Adaptable for what's next
Platform flexibility leaves KFC free to choose whatever hardware fits each new location.
The result is a customer-focused, cost-effective signage system, an efficient and adaptable foundation KFC can extend as it grows.
Segmented pricing across every branch, from a single video, no re-rendering, no extra cost.
The KFC × OmmaSign signage project
See OmmaSign running on your screens.
Book a walkthrough and we'll show you how the same platform fits the hardware you already run.
