Every in-store screen and every shopper, connected.
From the aisle endcap to a personalized offer on each shopper's phone, OmmaWorks runs the in-store screens and the personal video that build the brand and win the basket. Start wherever you are today.
In aisle
This week
Your offer
Picked for your basket
Where do you want to start?
Physical
On the screens in your spaces
Digital signage across your locations, managed from one place.
Jump to physicalBoth
From the screen to the phone
Connect your screens and personalized video into one journey.
Jump to bothDigital
On their phone
Personalized, interactive video built from your data.
Jump to digital
Trusted by leading FMCG brands
Physical · OmmaSign for FMCG
Every in-store screen for your brand, run from one place.
OmmaSign turns endcap, shelf-edge, and activation displays into one managed network, with brand campaigns scheduled by store and daypart.
Endcap & shelf-edge campaigns
Launch a brand campaign across every store at once, scheduled by region and time of day.
Launch & sampling stands
New-product films and recipe ideas right where the shopper is deciding.
Retail-media network
Programmatic ad delivery on in-store screens opens a new channel and a new source of income.
Always-current pricing
Promotions and multi-buys update from one place, so no screen shows last week's deal.
Runs on hardware you own
Native on commercial displays and players, no extra box per screen.
Built for scale
One network across thousands of stores and many markets.
Both · The OmmaWorks bridge for FMCG
One journey, from the aisle to the phone
A single shopper, carried from the endcap to an offer built around their basket, and every scan, view, and choice counted for the next campaign. Here is how the pieces fit together in store.
Both · The OmmaWorks bridge for FMCG
One journey, from the aisle to the phone
A single shopper, carried from the endcap to an offer built around their basket, and every scan, view, and choice counted for the next campaign. Here is how the pieces fit together in store.
Buy 2, save 20%
- Attraction
- Curiosity
- Interaction
- Personalization
- Retention
- THIS WEEK'S DEAL
Buy 2, save 20%
01AttractionThe endcap stops them.
In-store screens at the endcap and shelf edge run your brand campaign, the new launch, and this week's deal. Current, bright, and impossible to push the trolley past. That first glance is where the basket starts.
Scheduled by store, daypart, and planogram. No agency, no USB sticks.
THE COOKIES
Scan to complete the basket!
THE OAT MILK
Scan to complete the basket!
02CuriosityThey reach for a product, and the screen pairs it.
A shopper picks a product off the shelf and the display beside them switches to that exact line: the recipe it belongs in, what completes the basket, the multi-buy that saves. The screen reacts to the aisle instead of looping a fixed playlist.
Shelf sensors tell the screen what was just picked up.
Scan to continue on your phone
03InteractionOne scan moves it to their phone.
A QR code on the screen, or on the shelf barker, turns interest into a tap. The shared display hands the moment to the device in their pocket and carries the product with it. Nothing to install to get started.
A secure hand-off from the screen to the phone.
- The OmmaWorks hand-off
Jane's Basket
Cookies + oat milk
Multi-buy · Save 20%
Clip the couponAdd to the list04PersonalizationAn offer built around their basket.
On their phone they watch an interactive video made from your data: the recipe, the pairing, the coupon that fits how they actually shop. They clip the offer or add to the list inside the video, before they reach the till.
Rendered for each viewer in real time. Tap to choose, not just watch.
- ●From your brand
Your usual is on offer, Jane.
New flavour drop
Double choc, in stores now
05RetentionYou follow up already knowing them.
What the shopper clipped flows back into your loyalty platform and CRM. The next message, a restock reminder, a new-flavour drop, a personal coupon, lands with context instead of a mass blast. The loop closes, and the next basket starts warmer.
Every step feeds the next.
- OmmaVQ
- Your loyalty / CRM
Digital · OmmaVQ for FMCG
A video made for one shopper, at scale.
OmmaVQ renders a personal video for every shopper in real time, measurable, interactive, and built to move the next purchase.
Brand awareness
Tell your brand story and your edge one-to-one, with a personal offer built into the video.
Boost customer experience
Meet shoppers at the right touchpoint with content shaped by their journey, turning visits into memorable moments.
Conversion of shoppers
The right message at the right moment drives more add-to-cart events and higher conversion.
Product discovery
Surface the products a shopper is most likely to want, before they go looking for them.
Loyalty & trust
Contextual, hyper-personalized offers at decision points build long-term value with every shopper.
Measured end to end
Open, watch, and click-through rates for every campaign, per shopper.
Connect your shelves and your shoppers.
Tell us how your brand reaches shoppers today, and we'll map the screens and the video to it.