Before We Begin…
Video Marketing Usage Statistics
- The global average for daily video consumption is 84 minutes.
- 14.9% of millennials watch 10-20 hours of videos per week.
- 94% of marketers plan to continue video marketing in the future.
- 32% of businesses stated that they have tried to use video as a sales tool and succeeded.
Some Actionable Items
- [ ] Consider focusing on millennials with video content that resonates with their values.
- [ ] Recognize the value of this medium as a long-term strategy.
- [ ] Consider incorporating video content into your sales strategy.
Video Marketing ROI Statistics
88% of video marketers report being satisfied with the ROI of their video marketing efforts.
84% of video marketers have seen a rise in lead generation via video marketing.
78% of marketing professionals claim that videos have helped increase their sales.
74% of marketers said they have greater ROIs with videos when compared to static imagery.
94% of marketers state that video marketing has helped to increase their customers’ understanding of their business.
[ ] Convince key decision-makers to invest in video marketing with these statistics.
[ ] Showcase your products or services using video content.
[ ] Leverage video to achieve better ROI, compare it to static imagery and accept congrats.
Video Marketing Financial Statistics
85% of video marketers are comfortable spending up to $5,000 on an average video.
60% of content marketers plan to increase their video budget in 2023.
39% of video marketers feel video marketing is becoming more expensive.
…but 80% said that they would create more videos if “there was an easier way”…
[ ] Allocate a portion of your marketing budget to video production.
[ ] Try to use ready templates and collaborative tools to make video production more efficient.
[ ] Stay aware of the rising costs of video ads as it is becoming more expensive.
Video Marketing End-user Statistics
96% of people turn to videos to learn more about a product or service.
95% of marketers say video marketing has helped them increase brand awareness.
84% of people have made a purchase after watching a brand’s video.
Audiences are twice as likely to share video content
[ ] Use video to educate audiences about your products or services.
[ ] Try to add more informative and educational videos into your overall strategy.
Concluding Remarks on Video Marketing Statistics to Watch...
To incorporate data and important statistics into your video marketing strategy, start by setting clear goals and measuring the success of your campaigns. Use A/B testing to experiment with different video formats, lengths, and messaging, and track the performance of your videos using analytics tools.
Stay up to date with the latest trends and best practices in video marketing to ensure that your strategy remains effective over time.
At OmmaVQ, we’re excited to offer a video marketing platform that allows companies to create interactive, personalized, and hyper-targeted videos. This helps you engage your target audience with the right medium, at the right time, and with the right data so you can achieve your marketing goals sooner and with more engagement.
We’re here to help, feel free to contact us today to learn more about how we can help take your video marketing to the next level.
Sources and Further Reading